Fiberify

Product Design

Product Strategy

Branding

Fiberify is a double-side marketplace platform that makes delivery of fiber operations to telecom firms for their fiber infrastructure maintenance and repair highly efficient, scalable and reliable.

Intelligent Fiber Monitoring

Gain deep insight into fiber infrastructure health in real-time. Fiberify’s monitoring system continuously scans the network to detect faults, performance drops, or degradation—before service is affected.

Real-time fiber diagnostics & signal analysis
Smart fault detection and alerts
Network performance dashboards
Fiber route visualization and mapping
Custom monitoring thresholds and triggers
Historical data review & incident playback
Seamless integration with existing network hardware

Field Agent Workforce Management

Optimize and streamline your field operations with tools built for scale, speed, and accountability. Fiberify empowers teams in the field to work more efficiently, while giving managers real-time visibility into assignments and progress.

Real-time job dispatch and status tracking
Mobile-optimized workflows for field agents
Task checklists with image and data capture
GPS-based route optimization and time logging
Field reporting with offline capabilities
Centralized team scheduling and workload balancing
Role-based access and permissions

Case Management

Manage service issues, infrastructure tasks, and field requests with clarity and control. Fiberify’s case management system ensures that every task is tracked, prioritized, and resolved efficiently, minimizing downtime and improving response times.

Centralized case dashboard with filtering and status tracking
SLA-based prioritization and automated escalations
Link cases to assets, locations, or field agentsInternal notes and file attachments for collaboration
Notification and update history log
Analytics to identify trends and recurring issues
Seamless handoff between support and field teams

NMS, ERP, CRM, BPMS Integration

Fiberify connects seamlessly with key enterprise systems to enable end-to-end process automation and real-time data flow. This integration layer eliminates silos, increases operational efficiency, and gives leadership a unified view of the business.

Native integrations with major ERP and CRM platforms
Real-time sync with Network Management Systems (NMS)
Support for Business Process Management Systems (BPMS)
API access for custom workflows and third-party tools
Bi-directional data flow with conflict resolution logic
Single source of truth for customer, asset, and order data
Reduced manual input and fewer operational errors

About the Project

Fiberify is a specialized platform designed to help telecom providers manage and monitor fiber infrastructure with precision and scale. From real-time fiber diagnostics to field team coordination, it enables service providers to maintain performance and reduce downtime.

Designing an intuitive, scalable system for such a technical space required deep understanding of telecom operations, thoughtful UX decisions, and seamless technical integration across multiple systems.

The Challenge

Building a field-ready digital product for telecoms meant solving for complexity, scale, and high reliability under tight constraints.

Key issues identified:

Fragmented workflows across departments

No unified view of fiber diagnostics or service issues

Limited digital tools for field agent coordination

Manual ticketing and case resolution

Lack of integration with external platforms (NMS, CRM, ERP)

The Goals

Deliver a unified, intelligent platform that supports proactive fiber management, field operations, and seamless case handling — all in one system.

Key resolutions:

Streamlined workflows for real-time fiber monitoring

Built tools to coordinate on-site agent work

Centralized case and issue management

Developed a clean, technical UI that field teams can navigate quickly

Established a scalable component system with room to grow

+185%

Grew revenue by nearly 200% annually over the course of three years

+30%

Converted nearly 1/3 of all staffing engagements to managed projects

Added 4 key enterprise accounts that injected significant revenue contribution

Design Process Overview

Fiberify’s product journey was shaped through a structured design sprint that moved from system discovery to refined UI delivery in just four weeks. Each phase addressed a critical function of the platform — from simplifying diagnostics to supporting field teams with clarity and control.

Strategy & Discovery

1 week

UX Architecture

2 week

Visual Design

3 week

Prototyping & Delivery

4 week

Strategy & Discovery

1-2 week

Product Deep Dive

Understand the platform’s technical structure and user flows.

Strategy & Discovery

1-2 week

UX Breakdown

Prioritize core messaging and restructure content for clarity.

UX Architecture

3-4 week

Wireframes & Flow Mapping

Design a scroll-based experience optimized for storytelling and conversion.

Visual Design

2-4 week

UI Concepting

Develop a modern visual identity using dark mode, gradients, and tech-driven aesthetics.

Prototyping & Delivery

3-4 week

Final Mockups & Delivery

Visualize modules like PIM, OMS, analytics, and fulfillment with strong visual clarity.

Platform Overview

Fiberify is an all-in-one platform tailored for telecom providers, empowering teams to monitor, manage, and maintain fiber networks with unmatched efficiency. From real-time diagnostics to workforce coordination, it connects every operational layer into one seamless interface.

Intelligent Fiber Monitoring

Track live fiber health and detect issues before they impact service.

Field Agent Workforce Management

Assign, monitor, and support field agents in real time.

Case Management

Centralize service incidents, track resolutions, and optimize field efficiency.

Third-Party System Integration

Seamless compatibility with existing NMS, ERP, CRM, and BPMS tools.

Client feedback

Rich greatly helped with our product design in a way that made it not only more user-friendly, but also a delight to use, while also quietly building a strong brand that gave us instant credibility in the market.

Feature Films

Branded Short Films

Members Portal – User Research

To improve membership value and retention, we led a comprehensive user research initiative for Playing For Change. Over 1,200 members participated, providing key insights that shaped product improvements, clarified platform priorities, and highlighted motivations for joining. The resulting data informed strategic decisions across content, commerce, and community features.

Does your membership meet your expectations?

Have you ever bought anything from our Shop?

What motivated you to become a member?

1,200 +

Respondants

Multiple Choice + Open Type

2 Questionaires

24 Questions

1 Week to Insights

Key Insights

Philanthropic aspect of the brand is a key driver of paid membership

Lack of merchandise awareness impacted e-commerce volume

Platform discoverability (FB, YT, Google Ads, Web) impacted conversion

Modern features were a limiting factor in NPS scores

Feature Films

Highwater

Highwater is a cinematic surf documentary produced for Image/MGM, capturing the intensity and beauty of the Vans Triple Crown of Surfing. With full production ownership — from direction to distribution — the film brought powerful storytelling and raw athleticism to screens across the world.

The impact was as powerful as the waves themselves.

From the energy of the ocean to the emotion behind each frame, Highwater captured a story that resonated on screens around the world — delivering more than a film, but a feeling.

Mahesh Sriyapu Reddy

CFOUNDER/EO- Fiberify

The result is a unified, real-time experience

that drives operational efficiency and strengthens network intelligence across every level of telecom infrastructure.
Bringing together diagnostics, workforce coordination, and case management in a single platform gave providers new levels of visibility, speed, and control — enabling faster resolutions, reduced downtime, and scalable growth.